Enterprise Social Software:
Business Blogs, Social Tools & Narratives
Thursday, September 29, 2005
preferred
Secure
Registration Form
Tuition includes license to "Business
Blogs: A Practical Guide" including over
70 top business cases.
|
Time |
Interaction |
Speaker |
|
7:30 - 8:30 |
Conference Center
Coffee
and Registration |
Staff |
|
8:30 - 9:30 |
What do Blogs Bring to Business?
Case Studies, Success Stories and
Next Practices |
Bill Ives, Ph.D
Portals and KM
|
|
9:30 - 10:30 |
Blogs:
Technology Made Simple |
Amanda
G. Watlington, Ph.D
Blogs and Feeds |
|
10:30 - 11:00 |
Participant Introductions
Morning Break |
All |
|
11:00 - 12:00 |
Keynote
Presentation
Everything Is Miscellaneous:
The
New Shape of Knowledge |
David Weinberger, Ph.D.
Harvard Berkman Center
Evident
JoHO |
|
12:00 -
1:00 |
Hosted Luncheon
ForeFront Conference Center |
All |
|
1:00 -
1:45 |
Weblogs:
Affectation of the Digerati?
-or-
Mainstream Business Tool? |
Cesar Brea
Global Practice Leader
 |
|
1:45 -2:30 |
Wikis,
Blogs and Tagging:
Exploiting Web Technologies in IBM's Intranet |
Dan Gruen,
Ph.D.
Research Scientist |
| 2:30 - 3:00 |
Afternoon Refreshments |
All |
|
3:00 - 3:45 |
Novell
How Blogs and Wikis are Prospering |
Ray Sims
Director of KM |
|
3:45 - 4:30 |
MIT Sloan School Perspective:
The Future of IT and Knowledge Networks |
Al Essa
Executive Director
 |
|
3:45 - 4:30 |
Panel
Discussion
Enterprise Social Tools:
New
Directions |
Al Essa
Dan Gruen
Ray Sims |
|
5:00 |
Adjournment |
New England
KM Cluster®
KM Cluster® Event
Enterprise Social Software:
Business Blogs, Social Tools & Narratives
Thursday, September 29, 2005
8:00am - 5:00pm
Registration:
preferred
Secure
Registration Form
Blogs Will Change Your Business
"We know, we know: Most of you are
sick to death of blogs. Go ahead and bellyache about blogs.
But you cannot afford to close your eyes to them, because
they're simply the most explosive outbreak in the
information world since the Internet itself. And they're
going to shake up just about every business -- including
yours.
Why There's No Escaping the Blog
"Freewheeling
bloggers can boost your product—or destroy it. Either way,
they've become a force business can't afford to ignore."
-partners-
|
New England
KM Cluster®
KM Cluster® Event
Venue
Waltham, Massachusetts 02451
Hotels |
Abstract and Benefits
|
Business Blogs – An Interactive
Workshop and Conversation
based on Business Blogs: A Practical Guide
by Bill Ives and Amanda Watlington
“Forrester believes that blogging will grow in importance… Blogs
will become marketing vehicles…Blogs build strong, efficient teams.
Forrester envisions the day when new employees on their first day
will be handed a sheet of paper with their phone number, email
address – and a URL for their blog.”
Charlene Li, Forrester Research
|
 |
The most immediate and practical social media are of
course, blogs, wikis and Enterprise RSS. Many people are asking for
independent, non-vendor, case-based advice on the best approaches to
implementations, rules of the road, success stories and Next Practices.
Organizational blogging can be challenging and risky to implement. It can
also have a major and continuous impact to productivity and effectiveness.
Blogs can greatly increasing the reach and richness of all knowledge-based
business processes. These individuated social media can be instrumental in
transforming employees into leaders. Effective blogs create sustained
knowledge flow, conductivity and value.
The best, least expensive way to learn how to lead your implementations is
to ask the experts. It is FAR more cost effective to shape your approach
through authentic conversation and case-based learning, than by costly trial
and error.
Upon completion of Business Blogs: Next
Practices you will --
 |
Identify successful enterprise blogging
techniques and policies from over 70 cases |
|
Understand what critical competitive
advantages blogs, wikis and RSS bring to business |
|
Be able to assess the opportunities, risks and
advantages
of business blogs |
|
Understand the uses of blogs for external and
internal communication |
|
Lead blog tactics for Personal Knowledge
Management |
|
Understand wikis and how they accelerate
effective collaboration |
|
Know how to get your blog at the top of the
search engines |
|
Understand the basics of
Enterprise RSS how-to
syndicate blogs |
|
Define clear objectives for your
business blogs, wikis and syndication |
|
Be able to start business blogging, wikis and
syndication with
confidence |
New England Fall 2005 Cluster participation is limited to optimize conversation and
collaboration. All material, meals, refreshments and registration are
included. All event participants receive a full license for an electronic
copy of "Business Blogs: A Practical Guide,"
and all 70 of the important case studies, implementation guidelines and
research.
This action/research gathering provides the necessary on-ramp to equip you
for
immediate and ongoing success with blogs, wikis and enterprise syndication.
|
