Fall 2005

New York City KM Cluster® Event Enterprise Social Software & Tools: Business Blogs & Narratives Friday, Sept 30, 2005 8:00am - 5:00pm Event Registration preferred Secure Form Blogs Will Change Your Business "We know, we know: Most of you are sick to death of blogs. Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. Why There's No Escaping the Blog "Freewheeling bloggers can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore." -partners-

New York City KM Cluster® Event Venue AXA Advisors 1633 Broadway (@ 50th) 3rd Floor Conference Room New York, NY 10019 212-261-9816 email

Abstract and Benefits

Enterprise Social Software & Tools: Business Blogs & Narratives is a Cluster experience in two parts. Part One is "Next Practices" -- a deep dive of over 70 case studies of successful enterprise, corporate and institutional blogs, wikis and RSS.

Part Two is appearances and book signing by two of the most distinguished and globally recognized thought leaders on knowledge management, enterprise narratives and the rapidly changing nature of work, Steve Denning and Bill Jensen.

Both parts are described below.

Social Software & Tools:
Business Blogs & Narratives

Friday, Sept 30, 2005

Secure Form

preferred

Special Notice:

Tuition includes license to "Business Blogs: A Practical Guide" including over 70 top business cases.

Time	Interaction	Speaker
7:30 - 8:30	Coffee and Registration	Staff
8:30 - 10:00	What do Blogs Bring to Business? Case Studies, Success Stories and Next Practices Personal Knowledge Management: Using Blogs to Manage Your Knowledge	Bill Ives, Ph.D. Portals and KM
10:00 - 10:30	Participant Introductions Morning Break	All
10:30 - 12:00	External Communication: Essentials of Blogs for External Communication Internal Communication and Collaboration: Using Blogs and Wikis Inside Your Organization	Bill Ives, Ph.D. Portals and KM
12:00 - 12:30	Lunch
12:30 - 1:30	Special Luncheon Conversation Every Business Has a Story: Narrative as a Corporate Asset	Terri Lonier MacCracken Fellow of Business History New York University
1:30 -3:00	The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative	Steve Denning http://www.stevedenning.com/
3:00 - 3:30	Afternoon Refreshments	All
3:30 - 5:00	Our Life’s Work Answering The Big Question About What Really Matters	Bill Jensen The Jensen Group
5:00	Adjournment

 

Part One -- Business Blogs: Next Practices

Business Blogs – An Interactive Workshop and Conversation based on Business Blogs: A Practical Guide by Bill Ives and Amanda Watlington “Forrester believes that blogging will grow in importance… Blogs will become marketing vehicles…Blogs build strong, efficient teams. Forrester envisions the day when new employees on their first day will be handed a sheet of paper with their phone number, email address – and a URL for their blog.”  Charlene Li, Forrester Research

The most immediate and practical social media are of course, blogs, wikis and Enterprise RSS. Many people are asking for independent, non-vendor, case-based advice on the best approaches to implementations, rules of the road, success stories and Next Practices.

Upon completion of Business Blogs: Next Practices you will --

	Understand what critical competitive advantages blogs bring to business
	Be able to assess the opportunities and risks of business blogs
	Understand the uses of blogs for external and internal communication
	Lead blog tactics for Personal Knowledge Management
	Understand wikis and how they accelerate effective collaboration
	Know how to get your blog at the top of the search engines
	Understand the basics of Enterprise RSS how-to syndicate blogs
	Define clear blogging objectives for your business
	Be able to start a business blog with confidence

Organizational blogging can be challenging and risky to implement. It can also have a major and continuous impact to productivity and effectiveness. Blogs can greatly increasing the reach and richness of all knowledge-based business processes. Individuated social media can be instrumental in transforming employees into leaders. Effective blogs create sustained value. The best, least expensive way to learn how to lead your implementations is to ask the experts. It is FAR more cost effective to shape your approach through authentic conversation and case-based learning, than by costly trial and error.

Part Two -- Enterprise Narrative and What Really Matters

Your event sponsors are delighted to announce that Steve Denning and Bill Jensen will join your Fall 2005 NYC KM Cluster in person.

Steve Denning, globally recognized enterprise KM authority and storyteller extraordinaire, will lead conversations on the importance of narrative and his latest book, "The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative. http://www.stevedenning.com/

Bill Jensen, of Simplicity and Work 2.0 fame, will discuss these principles and his latest work, "What is Your Life's Work? -- Answer the BIG Question About What Really Matters...and Reawaken the Passion for What You Do."  http://www.ourlifeswork.com/

The social reorientation of knowledge work, productivity and innovation is accelerating rapidly. New tools and techniques are essential to competition and prosperity in these new professional and personal habitats. The work ecologies of the future require personal mastery of narrative and electronic technology. Maintaining and improving focus on what matters is critical. Blogs and the narratives they create are the keys to fundamental professional and personal advancements. Your Fall 2005 Cluster event provides the foundations and insights need to thrive in the 21st century's knowledge-based environments.

Participation is limited to optimize conversation and collaboration. All material, meals, refreshments and registration are included. All event participants receive a full license for an electronic copy of "Business Blogs: A Practical Guide," and all of the important case studies, implementation guidelines and research.

This action/research gathering provides the gentle on-ramp need to assure immediate and ongoing success with social media, narrative and discovering what really matters.

 Wi-Fi enabled laptops are recommended. A one year subscription to the Cluster SharePoint collaboration environment is also included. These workspaces contain all event memory, presentations, rosters, papers and other materials from the far-flung Cluster network.