Summer 2005  

SF Bay Area & Silicon Valley KM Cluster® Event Social Media KM Cluster Annual Summit Next Practices Series: Business Blogs Monday, April 18, 2005 8:00am - 5:00pm preferred Secure Form -sponsor-

SF Bay Area & Silicon Valley KM Cluster® Event 1366 Mission 1366 Mission Street San Francisco, California 94103 Phone: (415) 561-3456

Abstract and Benefits

Business Blogs – An Interactive Workshop and Conversation
based on Business Blogs: A Practical Guide by Bill Ives and Amanda Watlington

The most immediate and practical social media are of course, blogs, wikis and Enterprise RSS. Many people are asking for independent, non-vendor, case-based advice on the best approaches to implementations, rules of the road, success stories and Next Practices.

“Forrester believes that blogging will grow in importance… Blogs will become marketing vehicles…Blogs build strong, efficient teams. Forrester envisions the day when new employees on their first day will be handed a sheet of paper with their phone number, email address – and a URL for their blog.”  Charlene Li, Forrester

Organizational blogging can be challenging and risky to implement. It can also have a major and continuous impact to productivity and effectiveness. Blogs can greatly increasing the reach and richness of all knowledge-based business processes. Individuated social media can be instrumental in transforming employees into leaders. Effective blogs create sustained value. The best, least expensive way to learn how to lead your implementations is to ask the experts. It is FAR more cost effective to shape your approach through authentic conversation and case-based learning, than by costly trial and error.
 

Upon completion of Business Blogs: Next Practices you will --

	Understand what critical competitive advantages blogs bring to business
	Be able to assess the opportunities and risks of business blogs
	Understand the uses of blogs for external and internal communication
	Lead blog tactics for Personal Knowledge Management
	Understand wikis and how they accelerate effective collaboration
	Know how to get your blog at the top of the search engines
	Understand the basics of Enterprise RSS how-to syndicate blogs
	Define clear blogging objectives for your business
	Be able to start a business blog with confidence

Participation is limited to optimize conversation and collaboration. All material, meals, refreshments and registration are included. All event participants receive a full license for an electronic copy of "Business Blogs: A Practical Guide," and all of the important case studies, implementation guidelines and research.

This action/research gathering provides the gentle on-ramp need to assure immediate and ongoing success with social media for all.
 

Next Practices Series:
Business Blogs

Monday, April 18, 2005

preferred

Special Notice:

Tuition includes license to "Business Blogs: A Practical Guide" including over 70 top business cases.

Time	Interaction	Speaker
8:00 - 9:00	Coffee and Registration	Staff
9:00 - 11:00	What do Blogs Bring to Business? Case Studies, Success Stories and Next Practices	Bill Ives
11:00 - 11:30	Participant Introductions Morning Break	All
11:30 - 12:00	Getting Started with Social Media: Critical Steps to Getting Started Right.	Bill Ives
12:00 - 1:00	External Communication: Essentials of Blogs for External Communication	All
1:00 -2:00	Luncheon	All
2:00 - 3:00	Internal Communication and Collaboration: Using Blogs and Wikis inside Your Organization	Bill Ives
3:30 - 4:00	Afternoon Refreshments	All
4:00 - 5:00	Personal Knowledge Management: Using Blogs to Manage Your Knowledge Open Conversation: What do Blogs Mean to You?	Bill Ives
5:00	Adjournment